Thailand's tourism industry is set to boost the economy

According to government spokesman Chai Watcharoenke, the Thai government expects the tourism sector to generate about 2.8 trillion baht in revenue this year, with about 38 million international tourists visiting the country.

Mr Chai recently updated the government's tourism projections for this year, forecasting 20.47 million foreign visitors in the second half of the year, bringing the total number to 37.97 million - a 34.88% increase over last year.

Regarding domestic tourism, Mr Chai said the number of visits made by Thai tourists is expected to reach 105 million in the second half of the year, contributing to an annual total of 205 million, a 10% increase over last year.

On the revenue side, Mr Chai said 1.41 trillion baht is estimated to be generated in the second half of the year, bringing the annual total to 205 million The total will be 2.73 trillion. baht. This represents an increase of 650 billion baht or 31% year-on-year. He further pointed out that of the total 2.73 trillion baht, 1.77 trillion baht will come from foreign tourists and 962 billion baht from domestic tourists, representing an increase of 44.2% and 12% respectively compared to the previous year. Mr Chai attributed the improved performance of the tourism industry this year to four key factors: 1. Improved travel convenience: Visa-free entry, the removal of immigration cards and special train services have made cross-border travel easier. 2. Increased flight availability: More airline seats are available due to the increased number of flights from key markets such as China, Japan, Australia, Germany and the UK, as well as the resumption of flights suspended during the COVID-19 pandemic. 22 million seats will be available between July and December. 3. Influence of artists and social media: Many travellers are following in the footsteps of artists and social media influencers who have highlighted Thailand as a must-visit tourist destination.

4. Events and activities*: The Tourism Authority of Thailand (TAT) has organised various festivals and events such as the Amazing Beach Life Festival and Amazing Food Festival to attract more visitors.

Mr Chai also mentioned that the positive performance of the tourism industry will help increase the country's GDP by more than 3%. He said Prime Minister Sritha Thavisin is confident that next year will be the "golden year" for Thailand's tourism, and even better results are expected.