Amid ongoing economic challenges, Thailand's prime minister is considering ending a unique ban on alcohol, possibly allowing alcohol sales between 2 and 5 p.m.
Since 1972, Thailand has banned alcohol sales between 2 and 5 p.m., a policy introduced during Thanom Kittikachorn's coup to curb daytime drinking. More than five decades later, many question whether the ban is still relevant. One of those voices is Sorathep Rospotjanaruch, head of the Restaurant Business Club, who recently sent an open letter to Prime Minister Sritha Thawisin.
Sorathep argues that the ban is outdated, especially because foreign visitors often wonder why they can't order alcohol during the afternoon. Lifting the ban could lead to increased revenue for businesses, especially in tourist-heavy areas.
He also pointed out that rising material and operating costs, as well as customers' decreasing spending capacity, are putting pressure on restaurants. He suggested reducing taxes on buildings and land to help.
Prime Minister Sritha Thawisin acknowledged the issue, saying, "We have to look at the overall picture. Costs are rising, but the government is also promoting tourism, which will help increase the income of restaurant operators."
Tourism is vital to Thailand's economy, and the restaurant industry contributes more than 7% of GDP. Small vendors are struggling amid economic difficulties and competition. Lifting the ban could help these businesses by allowing supermarkets, convenience stores, restaurants, pubs and bars to sell alcohol in the afternoon.
If the ban is lifted, it could significantly aid Thailand's tourism and hospitality sectors, providing much-needed economic relief.
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