Thailand tourism targets record Indian arrivals with visa-free policy

The Tourism Authority of Thailand (TAT) has revised its target for Indian tourists this year to 2.3-2.4 million due to the visa-free policy. The initiative allows Indian nationals to stay visa-free for 60 days under a waiver programme covering 93 countries until November 2024.

The increased target is to support Thailand's ambitious plan to attract 36.7 million tourists, generating 3.5 trillion baht in revenue.

There has been speculation about a reciprocal visa waiver for Thai tourists visiting India, although it has not been confirmed. This potential move could further boost travel demand between the two countries.

TAT plans to engage Indian travellers through roadshows in cities such as Lucknow, Chandigarh, Bangalore and Ahmedabad in August, focusing on small families and friend groups interested in Thailand's recreational activities. Indian tourists have shown an increase in spending this year, with an average of 40,000 Baht per trip.

Flight connections between Thailand and India have increased by 80% compared to pre-pandemic levels, supported by increased seat capacity since November. Indian tourists, a top market for destinations such as Phuket, visit Thailand for a variety of reasons including meetings, weddings and leisure.