Search for Chiang Rai and Thailand's top secondary cities this rainy season

Digital travel platform Agoda has released data on the top five most searched secondary cities in Thailand at the start of the rainy season. Known for their charm and lesser-known status, these cities have generated a lot of interest among international travellers. Topping the list is Chiang Rai, followed by Udon Thani, Nakhon Si Thammarat, Chanthaburi and Trang.

Among Thai travellers, the most searched secondary cities include Chanthaburi, Nakhon Si Thammarat, Nakhon Nayok, Ratchaburi and Chiang Rai. Agoda's data also reveals a 23% increase in searches compared to last year, reflecting growing interest in these destinations.

This trend highlights the government's efforts to promote tourism in all provinces, positioning Thailand as a year-round destination with appeal beyond the traditional high season.